Hydrate, soften and repair dry, damaged & dull hair
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| HYDRA-SOFT Sulphate free shampoo
|HYDRA-SOFT Moisturising conditioner
| HYDRA-SOFT Intensive treatment
|HAIR BOOSTER Leave-in moisturiser
Formulated for 5 Way protection©
| Detangle & Shine
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Hair becomes dry when it does not receive or hold enough moisture. This reduces the hair’s shine making it look dull and lifeless. Dry hair can affect women and men of any age.
Shine and lustre are two signs that hair is healthy. Hair consists of three layers, the outer protective cuticle which protects the CMC (Cell Membrane Complex) and then the inner cortex. Natural oils in the two outermost layers reflect light, making hair shine. When these layers break down, become damaged and dehydrated, the hair will appear dull and unhealthy.
There is no single cause of dry, brittle and dull hair. There are a variety of factors that lead to this hair condition including environmental conditions, hair care habits and your health
There are a few medical issues that can cause dry, brittle and dull hair. The serious one’s include
Less serious but still impacting is:
Hair can be protected from the environment and hair care habits can be changed. We can also impact our hair health by looking after our internal health and understanding the impacts of our lifestyle on our hair.
Firstly, using a care system that supports a beautiful balance between Protein and Moisture is essential. Using gentle ingredients, effective actives and formulations that boost the power of your hair’s health is essential. The NOURISH Solution does this and more.
Hair going Green and Dull:
Copper is very commonly found in water as it is piped through copper piping to the tap and is abundant in ground water. It is also commonly added to swimming pools, lakes, hot tubs, and spas to control the growth of algae. Copper is well known for discolouring hair causing blonde hair to turn green and dark hair to tint darker. It will also weigh hair down, cause dryness, and inhibit the proper processing of colour. Chlorine amplifies the problem of copper in the hair. It is an oxidizer that is used in tap water as well as swimming pools, spas, and hot tubs in higher concentrations to kill bacteria.
Chlorine has a compounding effect on minerals in hair because of its oxidizing characteristic. Chlorine will oxidise the minerals in the hair and increase the effects of those minerals and harden the cuticle making it difficult to open and accept colour.
How to fix it? Untreated, porous hair is very absorbent and is highly affected by metals, minerals and chlorine found in water. Using the NOURISH Solution will help recondition the hair, making it less porous and prone to absorption. The range also contains anti-oxidants and chelating agents (binding metal ions) that will stop the “oxidising” process of the metals that discolour the hair.
If you seal the hair before swimming in salt or chlorine, the hair is less able to absorb water and be affected by these elements. The NOURISH Hair Booster is a perfect hair protection moisturiser that seals the hair and will also protect it from the sun.
When there is a major problem?
If the hair is already dull, discoloured and damaged, cleanse the hair with COLOUR Detox Sulphate Free Shampoo. It will cleanse, detox and clarify the hair, which will remove the offending metals that change the colour of the hair. Follow up with NOURISH Intensive Masque to recondition the hair and leaving it soft, shiny and full of life.
Intensive repair, strength & protection
Binds moisture for elasticity & shine
Moisture binding whilst sealing the
cuticle for lasting hydration & shine
Triples the strength of weakened hair Hydrates, softens & protects the
Nature’s best form of moisturiser for hair
Seals in nourishment, blocks humidity
Deep conditioning effect
Improves silky softness & shine
|Olive oil extract
Excellent long lasting moisturiser
Enhances softness & shine