Vitafive CPR - The Nourish solution

THE NOURISH SOLUTION

Hydrate, soften and repair dry, damaged & dull hair

  • Reduces hair breakage by more than 80%
  • Formulated with advanced ‘Time-release hydration’ for lasting softness
  • Leaves hair nourished with renewed strength, elasticity & shine
  • Safe for keratin straightening & hair extension systems

     

    STEPS TO BEAUTIFUL HAIR

  • The expert solution to hydrate & soften dry hair

* Click a product to discover more

HYDRA-SOFT Sulphate free shampoo
  • Restructures hair from the inside out
  • Binds moisture deep inside the hair
  • Rich lather, gentle effective cleanser
HYDRA-SOFT Moisturising conditioner
  • Locks-in hydration, softness & shine
  • Nourishes, detangles & smoothes
  • Replenishes dry, damaged & dull hair
HYDRA-SOFT Intensive treatment
  • Intense hydration, silky softness & shine
  • Cell repair proteins strengthen & protect
  • Seals in nourishment, blocks humidity
  • Improves hair manageability
HAIR BOOSTER Leave-in moisturiser
  • The ultimate hydration & softening creme
  • Restores lost moisture in dry hair
  • Smoothes the cuticle, nourishes & protects
  • Maintains condition, softness & shine

Formulated for 5 Way protection©

Detangle & Shine
  • Replenish dry, brittle hair
  • Smooths & Softens hair
  • leaves hair silky & shiny
  • Weightless long hair fix
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EXPERT TIPS

Why does hair become dry, brittle and dull?

Hair becomes dry when it does not receive or hold enough moisture. This reduces the hair’s shine making it look dull and lifeless. Dry hair can affect women and men of any age.

Shine and lustre are two signs that hair is healthy. Hair consists of three layers, the outer protective cuticle which protects the CMC (Cell Membrane Complex) and then the inner cortex. Natural oils in the two outermost layers reflect light, making hair shine. When these layers break down, become damaged and dehydrated, the hair will appear dull and unhealthy.

There is no single cause of dry, brittle and dull hair. There are a variety of factors that lead to this hair condition including environmental conditions, hair care habits and your health

  1. Environment
    • Spending a lot of time in the sun
    • Living in a dry, hot climate
    • Frequently swimming in chlorinated water or the salty ocean
    • High mineral and metal content in local water supplies
  1. Hair Care Habbits
  • Washing your hair too frequently can remove your natural protection layers and irritate your scalp
  • Using hot styling tools everyday will break down the structure of your hair
  • Over processing of chemical treatments
  • Not treating hair accurately - yes hair is not living, which means it will age quickly as it can’t heal itself once its natural protective layers are abused. Hair needs nurturing and can be improved by using the right products to bring hair back to health.
  1. Internal Health

    There are a few medical issues that can cause dry, brittle and dull hair. The serious one’s include

  • Malnutrition
  • Hypothyroidism
  • Biotin deficiency

  • Less serious but still impacting is:

  • Poor diet
  • Side effects of certain medications
  • Pregnancy (can also be the opposite where you can have the best hair of your life
  1. Hair Protection

    Hair can be protected from the environment and hair care habits can be changed. We can also impact our hair health by looking after our internal health and understanding the impacts of our lifestyle on our hair.

    Firstly, using a care system that supports a beautiful balance between Protein and Moisture is essential. Using gentle ingredients, effective actives and formulations that boost the power of your hair’s health is essential. The NOURISH Solution does this and more.

  1. Common Problems

Hair going Green and Dull:
Copper is very commonly found in water as it is piped through copper piping to the tap and is abundant in ground water. It is also commonly added to swimming pools, lakes, hot tubs, and spas to control the growth of algae. Copper is well known for discolouring hair causing blonde hair to turn green and dark hair to tint darker. It will also weigh hair down, cause dryness, and inhibit the proper processing of colour. Chlorine amplifies the problem of copper in the hair. It is an oxidizer that is used in tap water as well as swimming pools, spas, and hot tubs in higher concentrations to kill bacteria.

Chlorine has a compounding effect on minerals in hair because of its oxidizing characteristic. Chlorine will oxidise the minerals in the hair and increase the effects of those minerals and harden the cuticle making it difficult to open and accept colour.

How to fix it? Untreated, porous hair is very absorbent and is highly affected by metals, minerals and chlorine found in water. Using the NOURISH Solution will help recondition the hair, making it less porous and prone to absorption. The range also contains anti-oxidants and chelating agents (binding metal ions) that will stop the “oxidising” process of the metals that discolour the hair.

Another tip:
If you seal the hair before swimming in salt or chlorine, the hair is less able to absorb water and be affected by these elements. The NOURISH Hair Booster is a perfect hair protection moisturiser that seals the hair and will also protect it from the sun.

When there is a major problem?
If the hair is already dull, discoloured and damaged, cleanse the hair with COLOUR Detox Sulphate Free Shampoo. It will cleanse, detox and clarify the hair, which will remove the offending metals that change the colour of the hair. Follow up with NOURISH Intensive Masque to recondition the hair and leaving it soft, shiny and full of life.

 

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ADVANCED NATURAL TECHNOLOGY

  • Hydrate & soften dry hair with advanced Bio-Active® Botanical extracts

 

Wheat protein
Intensive repair, strength & protection
Binds moisture for elasticity & shine
Oat peptides
Moisture binding whilst sealing the
cuticle for lasting hydration & shine
Vegetable protein
Triples the strength of weakened hair Hydrates, softens & protects the
cuticle
Jojoba oil
Nature’s best form of moisturiser for hair
Seals in nourishment, blocks humidity
Silk protein
Deep conditioning effect
Improves silky softness & shine
Olive oil extract
Excellent long lasting moisturiser
Enhances softness & shine
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   EXPERT HAIRCARE SOLUTIONS   

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