Vitafive CPR - The Styling solution

THE STYLING SOLUTION

Gain control, add texture & finish for lasting performance

  • Versatile, multi-purpose styling products
  • Advanced humidity protection for longer lasting style memory
  • Safe for keratin straightening & hair extension systems

     

    STEPS TO BEAUTIFUL HAIR

  • Expert styling and finsihing solutions with over 24hour humidity protection

* Click a product to discover more

CONTROL - Soft & Silky, Leave-in Blowdry Creme

Soften, Smooth & Control unmanagable hair
for all hair types   Hold Factor 2 / 5

  • 230°C heat protection, 48 hour style retention
  • Restores moisture, strengthens & repairs
  • Humidity resistance for long lasting styles
  • Reduces blow-drying time
  • Alcohol free, colour safe
  • Formulated for 5-Way Protection©

CONTROL - Smooth & Sleek, Leave-in Blowdry Creme

Tame, control & smooth coarse unruly hair
for thick / coarse / frizzy hair  Hold Factor 2 / 5

  • 230°C heat protection, 48 hour style retention
  • Smooths out micro-frizz to de-bulk hair
  • Humidity resistance for long lasting styles
  • Reduces blow-drying time
  • Alcohol free, colour safe
  • Formulated for 5-Way Protection©

CONTROL - Blow-dry Lotion, Anti-breakage heat protector

Use before blow-drying to protect hair whilst achieving lasting style memory
for all hair types  Hold Factor 3 / 5

  • Anti-breakage, 230°C heat protection
  • Humidity resistance for long lasting styles
  • For soft to touch hair with a high shine
  • Non-tacky, natural feel
  • Alcohol free, colour safe

CONTROL - Iron Proof, Thermal protection spray

Use before applying direct heat for a smooth gilde and lasting protection
for all hair types  Hold Factor 2 / 5

  • Anti-breakage, 230°C heat protection
  • Humidity resistance for long lasting styles
  • For soft to touch hair with a high shine
  • Smooth glide for straightening or curling
  • Alcohol free, colour safe

TEXTURE - Flexi-Gelee, Shape. Sculpt. Texturise

Activate with heat or dry naturally
for all hair types  Hold Factor 3 / 5

  • Weightless lift & volume
  • Helps to create a longer lasting blow dry
  • Non-sticky curl definition and control
  • Sets, sculpts, slicks & spikes
  • Humidity resistant, Alcohol free

TEXTURE - Definer Paste, Weightless natural finish

Activate with heat or dry naturally
for all hair types  Hold Factor 2 / 5

  • Create texture & separation
  • Curl definition & control
  • Touchable, non-tacky natural finish
  • Blow-dry to create lasting volume
  • Humidity resistant, Alcohol free

FINISH - Hair Spray, Strong, flexible hold

Combined working & finishing spray
for all hair types  Hold Factor 4 / 5

  • Long lasting hold
  • Soft to touch style memory
  • Brushes out easily without flaking
  • Re-activates with heat
  • Non tacky, wash out formula
  • Natural shine finish
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ADVANCED NATURAL TECHNOLOGY

  • Long lasting style memory with advanced Bio-Active® Botanical extracts
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Flax Seed Protein: Superior detangling & conditioning
Improves managability & seals split ends

Quinoa Protein: Super potent, natural whole protein
Binds moisture, nourishes, adds shine

Vegetable Protein: Triples the strength of weakened hair
Hydrates, softens & protects the cuticle

Baobab Seed Protein: Strengthens & smooths
Advanced anti-frizz protection

Aminodew: Anti-agomg lipid restoration
Weightless effective moisturiser

Panthenol
Deep penetrating,
long lasting moisturiser
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EXPERT TIPS

Why does hair need memory styling?
Today, styles are about movement and natural beauty. Styles range from easy to wear to glamorous. To create these types of styles, users need a product that is easy to use, creates the style that they want, and keeps that style for them as long as possible – to get benefit from the amount of time they’ve spent looking beautiful.

How does humidity affect hair?
Simply, humidity is the amount of water vapour in the air, and you can feel the difference between high and low humidity. Hair is largely hydroscopic, or able to exchange water molecules with moist or dry air making it susceptible to the slightest changes in the atmosphere. Humid weather has a very visible effect on hair; a lack of humidity can make hair feel dry and brittle, leaving hair dull (think of how your skin and hair feels after being on an airplane). Too much humidity can make hair unruly, frizzy and unmanageable causing it also to lose its shine (think of how your hair behaves on a tropical island). As hair absorbs moisture from the air, each strand expands, they lose their shape and the cuticle raises, making hair frizzy and easily tangled.

To combat humidity, overuse of heat styling is the usual practice, however, this can strip hair of its natural oils, which are the natural protection against humidity.

The STYLING Solution!
Create beautiful, long-lasting styles that are multi-dimensional with a natural touch finish and a beautiful glossy shine. Use CPR Styling products to gain CONTROL, add TEXTURE to your look and FINISH your style for lasting performance. Memory styling is created through the use of flexible, cross-linked polymers that resist humidity.

Long lasting style vs Hold factor

We are accustomed to looking for a hold factor on styling products to tell us how strong it is. We know that a strong hold usually has a crispy finish that can break easily, and a light hold doesn’t give much volume but is soft to touch.

When using the CPR Styling Solution, you CAN have a strong hold with a soft touch that is long lasting.

A few examples for you:

  • Normally, for root lift, we look for a strong product that will give hair maximum lift from the scalp. The types of resins used for this type of styling normally form a hard film that is strengthened through quick drying. To do this, alcohol is usually an ingredient used. Aside from the issue of using a drying alcohol on the scalp and hair, these types of resins are greatly affected by moisture. You would find that as soon as your scalp starts to produce sebum, you sweat or if its a humid day, the hair at the roots feels tacky and dirty. This problem is overcome by using a cross-linked polymer that wraps the hair in a flexible film, that is set by heat styling, but doesn’t need alcohol for quick drying. This type of resin is not as affected by moisture. It gives the hair lift and strength, even through tough conditions. The CPR CONTROL Blow-dry Lotion can be used as a root lifter. Spray directly onto the roots, rub through, and dry with head upside down for maximum lift. Will last for days without going tacky or feeling dirty.

  • Normally, for straightening or curling, we look for a strong product that is going to last, so the style doesn’t change easily. Once again, these types of formulations contain drying alcohol, and contain resins that set hard with a crispy film. Once this type of product is disrupted by friction or moisture, it breaks and the style disappears. Using CPR CONTROL Blow-dry Lotion uses a cross-linked polymer with heat protection up to 230 ͒to ensure your styles can be created without damaging your fragile hair. It also ensures the style lasts longer as the flexible cross-linked film on the hair moves with you and is humidity resistant.

  • Normally, finishing your style with Hair Spray is a last resort effort. Hair Spray traditionally flakes and goes white and once the film is broken, so is the style. It can also feel tacky and rough, not the Glamorous finish you were hoping for! Using a Hair Spray that is for both working and finishing is important. The CPR FINISH Hair Spray is perfect for both and leaves the hair with a beautiful shine. The stronger the finish you want, the more spray you use. But if you just want to boost the memory of your style, spray, dry and brush out. Finish up with a light mist to set the result.

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